DOMESTIC AND INTERNATIONAL STRATEGIES IN THE QUEENSLAND WINE INDUSTRY
AbstractPurpose - Over the past decade, the Queensland wine industry has experienced a greater percentage growth than the Australian national average. The aim of the research undertaken for this...
View ArticleConversion of Local Winery Awareness: An Exploratory Study in Visitor vs....
AbstractPurpose - This research distinguishes between the attitudinal and behavioral differences in consumers aware of local wineries; half of which visited the wineries (n=233) and half of which did...
View ArticleLet’s talk about wine: Does Twitter have value?
AbstractPurpose - Purpose.The purpose of this exploratory research paper is twofold. Firstly to identify how wine is being talked about within the Twitter environment and secondly to examine whether...
View ArticleTerroir? That’s Not How I Would Describe It.
AbstractPurpose - This article seeks to uncover if the definition of terroir is the same between the users (producers, vendors, high and low involvement consumers) of the term in the French wine...
View ArticleDomestic and international strategies in the Queensland wine industry
AbstractPurpose– Over the past decade, the Queensland wine industry has experienced a greater percentage growth than the Australian national average. The aim of the research undertaken for this article...
View ArticleConversion of local winery awareness: An exploratory study in visitor vs...
AbstractPurpose– The aim of this research is to distinguish between the attitudinal and behavioral differences in consumers aware of local wineries; half of which visited the wineries (n=233) and half...
View ArticleLet's talk about wine: does Twitter have value?
AbstractPurpose– The purpose of this exploratory research paper is twofold. First, to identify how wine is being talked about within the Twitter environment and second to examine whether the constructs...
View ArticleTerroir? That's not how I would describe it
AbstractPurpose– This article seeks to uncover if the definition of terroir is the same between the users (producers, vendors, high and low involvement consumers) of the term in the French wine...
View ArticleRELEVANT ATTRIBUTES OF PORTUGUESE WINES: Matching Regions and Consumer´s...
AbstractPurpose - The main objective of this research is to identify and understand the attributes that Portuguese consumers value and consider critical in the decision process for choosing wine....
View ArticleOverview of perceptions of German wine tourism from the winery perspective
AbstractPurpose - This research considers how German wineries can successfully diversify into wine tourism in an effort to support their primary business activity of producing and selling high quality...
View ArticleChilean Wine Producer Market Orientation: Comparing MKTOR versus MARKOR
AbstractPurpose - The objectives of this research are threefold: 1) to assess the degree of market orientation of a sample of Chilean wine producers, 2) to compare two different instruments for...
View ArticleModes of innovation in the Canadian wine industry
AbstractPurpose - The present study investigates the sectoral variety and common patterns of innovation in the wine industry. It intends to explore the nature, extent and sources of variety of...
View ArticleRelevant attributes of Portuguese wines: matching regions and consumer's...
AbstractPurpose– The purpose of this paper is to identify and understand the relevant attributes, extrinsic and intrinsic, that Portuguese consumers value and are relevant in the decision process for...
View ArticleOverview of perceptions of German wine tourism from the winery perspective
AbstractPurpose– The purpose of this paper is to consider how German wineries can successfully diversify into wine tourism, in an effort to support their primary business activity of producing and...
View ArticleChilean wine producer market orientation: comparing MKTOR versus MARKOR
AbstractPurpose– The purpose of this paper is to assess the degree of market orientation of a sample of Chilean wine producers; to compare two different instruments for assessing market orientation in...
View ArticleModes of innovation in the Canadian wine industry
AbstractPurpose– The purpose of this paper is to investigate the sectoral variety and common patterns of innovation in the wine industry. It intends to explore the nature, extent and sources of variety...
View ArticleTHE IMPACT OF EXPERT OPINION IN CONSUMER PERCEPTION OF WINES
AbstractPurpose - This paper examines the way in which consumers integrate experts’ opinions into their own evaluations of a selection of red wines.Design/methodology/approach - We conduct an...
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